Wyndham timeshare sales professionals – at least according to their website – are armed with the most worn out closing line in history: “it will cost less than a cup of coffee a day”.
Actually, they have modernized the closing line to “less than a Peppermint Mocha a day.”
Do you suppose the buyers laugh when they use that line referring to a popular coffee drink from Starbucks?
I doubt it. Yet, as bold as can be, they say with the average Wyndham timeshare costing $21,000, plus annual fees over the course of 40 years, it comes out to $3.40 a day. Is that what a Peppermint Mocha costs? I wouldn’t know. In fact, they swear that it is millennials who are buying “a lifetime of vacations” for that cost.
The exact quote is, “The truth is, the cost to buy a timeshare, and a lifetime of vacations, can be as low as one peppermint mocha coffee beverage a day.” (Press Release)
Who are they trying to fool? Maintenance fees go up like a rocket. Transfer or exchange fees aren’t included. Furthermore, weeks of vacation lost due to last minute illness, schedule changes and the like are akin to flushing the touted cost savings down the drain. They must be selling a tri-annual studio unit in Siberia.
I always thought Starbucks coffee was overpriced. Now I have confirmation from Wyndham.
“For less than a cup of coffee a day”
What other kinds of snake oil salesmen and women have used the same line to close a sale? Here are a number of my very favorite real world examples:
“We provide top quality websites for less than a cup of coffee a day.”
“The cost of life insurance can break down to less than a cup of coffee a day.”
“For less than a cup of coffee a day you can rest assured that your home is protected.”
“Quality Social Media Management is available for less than a cup of coffee a day.”
“Maintain a hydrant on a 30 day calendar for a cost less than a cup of coffee a day.”
“We here at Zombie Hope International can give these beautiful undead children the life they once had for only $20 a month – that’s less than a cup of coffee a day” from Ace The Zombie: The Motion Picture.
“Construction estimating software for less than a cup of coffee a day.”
“Renew every three years – for less than a cup of coffee a day.”
“Our bathrooms will cost less than a cup of coffee a day.”
“For less than a cup of coffee a day you get 600 MB.”
“Total cost to join is less than a cup of coffee a day.”
“We provide industry leading cloud backup for less than a cup of coffee a day!”
“Owning a hot tub can cost less than a cup of coffee a day.”
“It costs donors less than a cup of coffee a day to sponsor a puppy.”
And last, but not least,
“The cost of our implants varies, but may cost you less than a cup of coffee a day!”
Wyndham Vacations is not the first sales outfit to use the cup of coffee closer. But if timeshares are such a great value, why resort to a worn out phrase?
I guess they figured if it worked on selling life insurance, puppy sponsorship, or body implants, it would work for timeshares. The timeshare industry reputation just took the proverbial “two steps back.”
And all for less than a cup of coffee.
Timeshare-Resale-Broker.com is the leader in the Vacation Resale Brokerage Business and innovators of timeshare resale services for individual consumers and software for resale agents. Since 1979 (over 38 years) we have had original management. All of our Timeshare Agents are Resale Specialists and members of NAR, the National Association of REALTORS®.
We pioneered the first timeshare resale broker website on the Internet in 1995. We advertise on many more.
People wanting to sell and get rid of a timeshare benefit from the professionalism of a licensed timeshare resale broker who stay on top of the ever changing technology as well as industry direction. We work with all buyers for the vacation properties registered in our database. We have a team of REALTORS® and personnel who are forever assisting the buyers, sellers and insure that the time share sale transaction is as smooth and easy as possible. Call today to get rid of the timeshare albatross! Call us at 1-800-247-4392
Experience: We have sold and closed timeshares in over 29 countries, in 47 states in the USA, have closed deals with sellers and buyers from over 89 countries. We have helped thousands of owners get out of an their unwanted unit. We have a program that gets you out of your property without waiting for a buyer too. This stops the fee payment burden right away.
We offer all our expertise to you!
Our offices are at 14500 Hwy 105, Conroe, Texas 77304.