HotelWorldNetwork.com recently published an article about how timeshare developers, exchange companies, and resorts have plunged into the world of social media. Most report that as they use this media, the biggest advantage is consumer education, not sales. For example, Interval International, a timeshare exchange company has developed this: “The password-protected site is based on Interval’s main website and is limited to timeshare owners who already are members of Interval International. Freed bills it as a “one-stop shop,” where members can access discussion forums on various topics, access reference documents, FAQs and eventually share photo albums, videos, blogs and more.”
Read the whole article here.